Marshalls University College

A college that recruits for several very different programmes needs graphics that speak to each audience and still look like one institution:

• Different audiences. School leavers and matured students for fashion, working adults for mastery certificates, and graduates for degree programmes.
• A steady stream of posts. Every intake needs fresh flyers and social media graphics, quickly.
• Applicants need to act. Each piece has to say what is on offer, who it is for and exactly how to apply.
• One identity. Without a system, each flyer could look like it came from a different school.

We started from the college's seal, prepared it as a main logo and a horizontal variant for headers, then built a flyer system around it:

• A shared frame. Every piece carries the seal and name at the top and the social media handles, so a flyer is recognisable before it is read.
• A colour for each audience: warm reds for fashion, deep navy for degree programmes and light blue for the mastery certificates, with the same headline-then-photo layout.
• Clear headlines and a call to action. Programme name first, entry route or duration next, and an Apply now button.
• Practical footers: address, call and WhatsApp numbers, the website and a QR code that takes an applicant straight to the college.
• Two post formats: square and tall portrait, sized for social feeds, plus accreditation marks on the fashion certificate flyers.
• Seasonal posts for the September intake and Founder's Day, made in the same system.